Social media platforms are being used by an increasing number of the population. A recent study has shown that nearly 60 per cent of the UK’s population has at least one active social account, and the average Internet user in the UK spends 2 hours a day on social media platforms. These figures show that social networks are increasingly becoming an integral part of our personal and professional lives, and this has caused concern among many employers. The use of social media in the workplace is usually frowned upon because of the generalised belief that it can damage a company’s reputation and decrease productivity. But exactly how much truth is there to that belief?
Social Media in the Workplace: Myths and Facts
A Microsoft study published in 2013 revealed that contrary to what most managers believe, the use of social media at work can actually increase productivity. The 2-year study pointed out that in the not-so-distant past, many managers believed that the use of e-mail at work was also a distraction and a drag on productivity, but as time went by companies have come to rely on this form of digital communication as an integral part of their business routine. Could the same happen with social media? According to the study, it is already happening. One of the key findings had to do with how employees use social media. While management assumed that they were using it for personal reasons, the study found that nearly half of all employees surveyed were in fact using social media as a teamwork and collaboration tool.
Another Microsoft survey studied the behaviour of nearly 10,000 employees in 32 countries and found that 50 per cent were using social media to share and review work-related documents, 47 per cent to communicate with clients, and 31 per cent were doing so to promote work-related initiatives and programmes. Overall, more than 50 per cent of employees aged between 18 and 44 claimed that using social media had helped them become more productive. It’s interesting to note that productivity increases were highly dependent on industry sector, with media, publishing, hospitality, and IT being the most likely to benefit, and government, financial services, and retail the least likely. Continue reading “Social Media and the Workplace”